6 Reasons to Make the Switch to Email Marketing

22 Nov

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Traditional desktop email is perfect for personal use, but businesses need
extra tools and capabilities that this type of email client simply cannot
provide. Rather than limit your marketing capabilities, choose to make the
switch to an email marketing campaign that bump up your company’s
professionalism, draw in new business, and keep loyal customers in the loop.

Instant Connection
to Customers

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Image via Flickr by bombchel

An email marketing strategy means having an immediate connection with customers.
From the very start, a prospective client can subscribe to the company’s
newsletter and instantly receive a welcome email along with any information
about the company you choose to provide. This is an ingenious marketing
strategy that is used to send out announcements, discounts and coupon codes,
and other customer incentives.

Behind-the-Scenes
Info

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Image via Flickr
by soundman1024

Desktop emails don’t have the capability to alert you to how many messages
were viewed. An email marketing tool provides statistics and reports that allow
you to stay on top of customer information. This means that you can hone in on
what types of email strategies work and which ones fail to draw in more
business. It’s also useful when creating focused email campaigns that take into
account customer interests and preferences, helping you provide a more personal
service.

Social Media
Considerations

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Image via Flickr
by Jason A. Howie

Successful businesses are taking advantage of social media outlets in order
to reach a broader customer base. Unlike traditional email, an email marketing
tool allows you to publish any new offers directly to sites like Twitter and
Facebook, saving valuable advertising time. This allows followers to see any
special offers and direct them to sign up for emails if they haven’t already
done so, further increasing your company’s contact list.

Interaction

Customers want to feel drawn to a personal email, and email marketing tools
can create an engaging campaign that boost the customer’s experience. A
creative email strategy that includes colorful graphics, surveys, short
quizzes, videos, and other items of interest gives the customer a positive
experience upon reading the email. Many email
marketing services
specialize in this type of customer interaction, and
ensure a campaign that commands attention.

Global Outreach

Email marketing brings newsletters, promo codes, and other enticing offers
into homes across the globe, 24/7. There simply isn’t an advertising equivalent
that is this far-reaching while remaining on a personal level with the
customer. There are no flyers to print and mail out, no TV spots to purchase,
and communication is immediate with positive results.

Big Business

It’s been shown that as many as 50% of online users buy something as a direct
result of an email they received. That is a higher statistic than any other
marketing strategy, and should be taken into account as online shopping only
continues to grow. No matter the type of advertising campaign you choose, the
end goal is always more business through bigger sales, and email marketing can
help achieve that.

With so many businesses jumping on the email marketing bandwagon, keep your
campaign strategy as polished and memorable as possible, even if it means
enlisting the help of a professional service. Time and money spent planning a
strategy now will pay off in future record sales.

18 Responses to “6 Reasons to Make the Switch to Email Marketing”

  1. Shelba May 23, 2013 at 11:20 pm #

    Please Help! THANKS!

  2. Emmett May 23, 2013 at 11:21 pm #

    I have had a iPhone 3G and I hate having an older operating system I have been thinking about buying a new iPhone but the androids are much cheaper

  3. Alexandra May 24, 2013 at 12:22 am #

    Our company business is to provide services like email marketing,list marketing & email appending & I have to generate leads for business development team using online sources like newsletter,sending personalzed emails but I don’t know how to generate leads ?

  4. Geri May 24, 2013 at 6:54 am #

    I really like the iPhone but I actually looked into buying one and the freakin’ phone is 400 bucks! ($399) and the monthly plans from ATT are more expensive than my current phone plan. I wouldn’t have such a problem if it was 300 bucks. Convince me that it’s worth the extra hundred bucks and the extra 10 bucks a month for service.

  5. Karyl May 24, 2013 at 11:35 am #

    I’m having trouble locating answers to this study question. As well as these…

    2. Why did radio and the recording industry not want to cooperate in the beginning? How do they help each other now?

    3. How did the popularity of TV force radio and the recording industry to become allies?

    4. As TV became popular in the 1950s and ’60s, what changes helped radio adapt?

    5. What social changes were occurring during the ’50s and ’60s that gave rock ‘n’ roll such a strong impact?

    6. What are the two main sources of revenue for recording companies?

    7. What was Thomas Edison’s role in the development of the recording industry?

    8. What people are responsible for starting cable tv (Community Antenna TV)?

    9. Why were TV broadcasters required to switch to all-digital signals in June?

    10. What are two reasons so many reality shows are one the air now?

  6. Winona May 24, 2013 at 12:13 pm #

    My new site is http://www.swapkidzstuff.com.au and I would like to get it out there can some one help me with this.
    Thanks

  7. Wes May 25, 2013 at 8:34 am #

    I need to know to how effectively can I manage an e-mail marketing campaign ?

  8. Collene May 27, 2013 at 12:13 am #

    Ok, so here goes the long list. I am planning to get a new computer because my sister always wants on our family computer (Windows Vista Ultimate). Now, I want my own computer. So first I was thinking, Laptop or Desktop. So after a while I picked desktop. Now Im thinking, Mac or Windows (NO LINUX). Please, I need some help. Below I will list what I am planning to do on the computer and what kind of money/time I have.

    1. I have the money for a Mac, just don’t know if its right for me.
    2. I don’t know if it will take me long to switch from PC to Mac.
    3. I want to edit videos, 3D graphics design, Music/Audio editing, and much more editing.
    4. Just for fun (Games, Internet, iTunes)
    5. I am thinking the iMac 21.5 Inch $1199. Good Specs for the price.
    6. I feel home at Windows, but they are getting really stale really fast.

    So, any questions, just email me. If it wont let you, just send an email to brentonjohnpyles@yahoo.com

  9. Meta June 3, 2013 at 4:14 pm #

    I don’t want any rude answers please.. merely your respectable opinion.

    My friend has been hounding (lol) me to start feeding my dog a raw diet of organs, bones, and meat. I am one of the dog owners that feed premium kibble like Origin, Acana, etc. and my dog has never had a problem. Healthy, beautiful coat, etc. Of course he eats other things as well (some meat on occasion), but his main diet does consist of kibble and wet food. Would anyone like to convince me whether I should switch or not?

    She claims dogs are wolves technically so all they actually need is meat. No grains, no fruits/veggies. I am a little appalled by the cleanliness aspect (my dog loves to give me kisses) of tossing a raw chicken carcass to my dog, but she makes me feel pressured to “convert”(yes she used that term. haha.)

    What are your thoughts on a raw diet? This is quoted from an email she sent me (copy and pasted from a website I presume)

    “If you feed a premium kibble (or any kibble), please think through why you feed it to your pets. Could they benefit more from a raw diet? And ask the ultimate question: how is a processed diet better for my pets than a diet of fresh, whole, raw foods?

    Raw food—particularly whole carcasses and raw meaty bones—provide the NECESSARY teeth-cleaning effects that are lacking in any cooked diet. Periodontal disease-causing bacteria are scraped away at each feeding, whereas a cooked food-fed dog has that bacteria remaining, which are then coated over by a sticky plaque resulting from the cooked grains, vegetables, and meat proteins.

    While the better quality foods certainly do start with better materials, after processing these ‘food’ materials are still of a lesser quality compared to the fresh, raw, real thing.

    Our dogs and cats are not designed to eat processed food pellets regardless of how good of quality these processed food pellets are. A premium kibble would be like us eating a ‘premium’ cereal day in and day out; the premium cereal has to be better for us than one of those cheaper cereals, right (think of Raisin Bran versus Captain Crunch)?

    A Shi Tzu has the same elemental nutritional needs as a Great Dane; the only difference is that the Shi Tzu has to eat much less to satisfy those needs. The short time that the dog has been domesticated and that specific breeds have existed in various parts of the world is not long enough for an evolutionary need for the foods of the region from which they originate to be developed.

    “Wolves usually tear into the body cavity of large prey and…consume the larger internal organs, such as lungs, heart, and liver. The large rumen [, which is one of the main stomach chambers in large ruminant herbivores,]…is usually punctured during removal and its contents spilled. The vegetation in the intestinal tract is of no interest to the wolves, but the stomach lining and intestinal wall are consumed, and their contents further strewn about the kill site.” (pg.123, emphasis added)

    “To grow and maintain their own bodies, wolves need to ingest all the major parts of their herbivorous prey, except the plants in the digestive system.” (pg.124, emphasis added).”

    Her dog is a pug, so she feels if she can do that for her PUG, then I surely should convert with my dogs as well. I want to know more about the anti-raw diet side because so far everyone I’ve approached just tells me how great it is, and I want to know if that is REALLY TRUE before making my decision for what’s best for my dog AND me.
    SHE ALSO SAID:
    ” dogs don’t need grains/fruit/veggies! If they can’t digest them, having a bit of it in their diet wouldn’t benefit them as they can’t use it, right? Puglet liked to eat bananas and stuff too but really, when I think about it, it’s odd. A dog eating fruit isn’t gonna get much out of it! Even if there were bananas available in addition to meat in the wild, wolves would go for the meat first and only eat the fruit in times where there were slimmer pickings. I suppose these non-meat foods are just for variety or whatever but animals in the wild usually hunt the same stuff. I mean, why try to improve on the food that’s already great for you? Natural stuffs yo. 😉 It’s people who have the desire to sample new stuff all the time otherwise they get bored. xDD I think dogs would find eating kibble, regardless of what it contains, more boring than crunching + tearing through flesh and bones ”

  10. Man June 10, 2013 at 12:20 pm #

    ive reduced drastically like 60,000$ i have a 4/3 all wood new floors on 1 acre in vero beach florida,great schools everything i even brought a home stager to design my house it shows well but no offers yet is it my realtor of the market?its been on the market 6 months now

  11. Ines June 14, 2013 at 2:44 pm #

    So I am given an upgrade for my phone but idk which phone is better the newest android or the iPhone 4s? Please tell me the reason or perks that comes with that phone? Thanks!

  12. Salvador July 20, 2013 at 1:48 am #

    -researching competitors marketing to determine areas of improvement for companies marketing
    -developing relationships with customers to better serve them as a company and to also identify joint marketing opportunities
    -planning and implementing all aspects of trade shows
    -developing collateral material (creative with Adobe InDesign, Adobe Photoshop and writing copy) including product brochures, technical sheets, email marketing campaigns and direct mail pieces
    -identifying key trade publications, creating advertising schedule and creating ads (creative and copy)
    -social media marketing
    -updating content on the website to ensure consistency with all products
    -writing press releases
    -tracking all marketing spend to ensure consistency with predetermined marketing budget
    -working with sales team to create tools to help the teams reach sales goals

  13. Loma July 22, 2013 at 10:42 pm #

    I cant design which one to get and the date is approaching. HELP!
    cant decide*

  14. Lue July 28, 2013 at 6:17 am #

    Hi, I was wondering if there is a way to read my email marketing statistics correctly and see how it can do to an email marketing campaign?

  15. Tresa August 2, 2013 at 1:21 am #

    I am a real estate agent and want to market via internet without being labeled as SPAM. I want to send my ads out in large blasts.

  16. Miquel August 25, 2013 at 3:25 am #

    I have very limited HTML knowledge and would ideally like a very simple solution that will also be able to track & report responses.
    Any suggestions would be appreciated. Thanks

  17. Kip September 14, 2013 at 8:33 pm #

    I have a small list of emails of people who are interested. I would like to increase my list.

  18. Eugene September 19, 2013 at 9:13 pm #

    I own windows 7 home. with some impressive hardware.
    cpu: AMD phenom II X4 810 2.6ghz
    RAM: dual channel DDR3 8 gigs 2000mhz
    ETC…

    i have run mac and windows and i find windows 7 to be more attractive then mac’s. mac seem to simple to me and there hardware is crap imo. how come mac dont sell as well as pc’s besides the fact there over priced and no more secure then windows.

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