Traditional desktop email is perfect for personal use, but businesses need
extra tools and capabilities that this type of email client simply cannot
provide. Rather than limit your marketing capabilities, choose to make the
switch to an email marketing campaign that bump up your company’s
professionalism, draw in new business, and keep loyal customers in the loop.
Image via Flickr by bombchel
An email marketing strategy means having an immediate connection with customers.
From the very start, a prospective client can subscribe to the company’s
newsletter and instantly receive a welcome email along with any information
about the company you choose to provide. This is an ingenious marketing
strategy that is used to send out announcements, discounts and coupon codes,
and other customer incentives.
Image via Flickr
Desktop emails don’t have the capability to alert you to how many messages
were viewed. An email marketing tool provides statistics and reports that allow
you to stay on top of customer information. This means that you can hone in on
what types of email strategies work and which ones fail to draw in more
business. It’s also useful when creating focused email campaigns that take into
account customer interests and preferences, helping you provide a more personal
Image via Flickr
by Jason A. Howie
Successful businesses are taking advantage of social media outlets in order
to reach a broader customer base. Unlike traditional email, an email marketing
tool allows you to publish any new offers directly to sites like Twitter and
Facebook, saving valuable advertising time. This allows followers to see any
special offers and direct them to sign up for emails if they haven’t already
done so, further increasing your company’s contact list.
Customers want to feel drawn to a personal email, and email marketing tools
can create an engaging campaign that boost the customer’s experience. A
creative email strategy that includes colorful graphics, surveys, short
quizzes, videos, and other items of interest gives the customer a positive
experience upon reading the email. Many email
marketing services specialize in this type of customer interaction, and
ensure a campaign that commands attention.
Email marketing brings newsletters, promo codes, and other enticing offers
into homes across the globe, 24/7. There simply isn’t an advertising equivalent
that is this far-reaching while remaining on a personal level with the
customer. There are no flyers to print and mail out, no TV spots to purchase,
and communication is immediate with positive results.
It’s been shown that as many as 50% of online users buy something as a direct
result of an email they received. That is a higher statistic than any other
marketing strategy, and should be taken into account as online shopping only
continues to grow. No matter the type of advertising campaign you choose, the
end goal is always more business through bigger sales, and email marketing can
help achieve that.
With so many businesses jumping on the email marketing bandwagon, keep your
campaign strategy as polished and memorable as possible, even if it means
enlisting the help of a professional service. Time and money spent planning a
strategy now will pay off in future record sales.