How to Manage Your Online Companies Reputation

19 Aug

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Potential customers and clients are going to do a search on your company before they decide whether or not they are going to work with you. Because of that, it’s important to make sure that your company has a good online reputation. Do you know how to manage your online reputation?

Know Your Reputation


Image via Flickr by pestoverde

The first step to managing your reputation is knowing what it is. If you don’t know your reputation, you can’t do anything about it. Do a few searches for your company and see what comes up. Search for the company name, your name, and the names of any other key players in the business.

Respond to Bad Reviews

If you find your company on review sites, most likely you will find a large majority of the reviews to be negative. Most people don’t take the time to post positive reviews. Go through the reviews that you find and respond to the ones that you can. Try to make a bad experience into a good one for the customer. This will significantly help your reputation.

Don’t Get Into Yelling Matches

In online arguments, the business never wins. If you get into an argument with a customer, you and your company will come out looking like jerks. There’s really no way around this. Don’t get into a fight with customers, it will just hurt you in the end. When responding to negative reviews, telling a customer they are wrong is not the right way to go about it. Instead, figure out what your company can do to make them feel better about the experience.

However, arguments extend beyond customer experiences, as well. When on a company profile or other extremely public profile, make sure you are very careful about what political, religious, or other debates you get into. If you don’t want it coming back at you, don’t do it.

Have Your Profiles Complete and Up to Date

Do you have social media profiles for your company? Are they all up to date? Having these completely filled out and up to date can give your customers the best information about your company. This will help them when trying to find or contact you.

Be Present

If you look at articles by Michael Fertik, you will see that it is important for your company’s reputation that you be present and accessible. The more you post on social media, blogs, and more, the more prominent your company will become in the search engines. This will help your company’s reputation. When posting or writing articles, make sure that you use proper grammar and spelling.

Keep an Active Eye on It

Don’t think that just because you checked the search engines once, you’re done. You need to make sure you stay up on this. Check the search engines for your company about once a month to stay proactive about your company’s reputation.

Managing your company’s reputation is an important step to keeping customers and gaining new ones. Remember that people are going to make judgments about your company based on what they find online.

6 Responses to “How to Manage Your Online Companies Reputation”

  1. Jodie May 20, 2013 at 10:10 pm #

    if you are an employer, do you???

  2. Vincenzo June 2, 2013 at 10:11 am #

    I’m in my senior year of college for my bachelors degree and I’ve been thinking about going for a Masters degree in Computer, Information, & Network Security from DePaul University. I have options to do my coursework online (which I like) and I hear they have a sterling reputation.

    Tuition is very pricy so if I decide to apply and enroll there, I want to be sure I can have a job ready for me when I graduate. Is the school as great and notable as everyone says?

  3. Bess June 4, 2013 at 7:53 am #

    Looking to hire a reputation management firm to manage my online image and read the very positive reviews about profile defenders and wanted to see if anybody else had some feedback as I don;t want a fake poster to call my business a scam, ripoff, or anything that is false since I work so very hard to keep a good image and name & would like to keep it that way.

  4. Lucinda June 18, 2013 at 2:59 pm #

    if you can can u list a non-illegal website?

  5. Ivan August 27, 2013 at 12:42 am #

    How do major websites get domain names without going through a web hosting company? Why can’t you just own the name without paying a yearly fee?

  6. Agatha September 20, 2013 at 12:23 am #

    I know this is probably a silly question but a group I am a part of has a website but unless you know the address you will not be about to locate it using search engines. They are considering shutting down the page because of this.

    What needs to be done to make the website accessible? It’s thur GoDaddy and is a site for Stay at home mothers.

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