Potential customers and clients are going to do a search on your company before they decide whether or not they are going to work with you. Because of that, it’s important to make sure that your company has a good online reputation. Do you know how to manage your online reputation?
Know Your Reputation
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The first step to managing your reputation is knowing what it is. If you don’t know your reputation, you can’t do anything about it. Do a few searches for your company and see what comes up. Search for the company name, your name, and the names of any other key players in the business.
Respond to Bad Reviews
If you find your company on review sites, most likely you will find a large majority of the reviews to be negative. Most people don’t take the time to post positive reviews. Go through the reviews that you find and respond to the ones that you can. Try to make a bad experience into a good one for the customer. This will significantly help your reputation.
Don’t Get Into Yelling Matches
In online arguments, the business never wins. If you get into an argument with a customer, you and your company will come out looking like jerks. There’s really no way around this. Don’t get into a fight with customers, it will just hurt you in the end. When responding to negative reviews, telling a customer they are wrong is not the right way to go about it. Instead, figure out what your company can do to make them feel better about the experience.
However, arguments extend beyond customer experiences, as well. When on a company profile or other extremely public profile, make sure you are very careful about what political, religious, or other debates you get into. If you don’t want it coming back at you, don’t do it.
Have Your Profiles Complete and Up to Date
Do you have social media profiles for your company? Are they all up to date? Having these completely filled out and up to date can give your customers the best information about your company. This will help them when trying to find or contact you.
If you look at articles by Michael Fertik, you will see that it is important for your company’s reputation that you be present and accessible. The more you post on social media, blogs, and more, the more prominent your company will become in the search engines. This will help your company’s reputation. When posting or writing articles, make sure that you use proper grammar and spelling.
Keep an Active Eye on It
Don’t think that just because you checked the search engines once, you’re done. You need to make sure you stay up on this. Check the search engines for your company about once a month to stay proactive about your company’s reputation.
Managing your company’s reputation is an important step to keeping customers and gaining new ones. Remember that people are going to make judgments about your company based on what they find online.