Here’s the million dollar secret. Quit selling insurance. No one particular wants to buy insurance. Your very best potential customers believe insurance is an unnecessary expense. It is one thing they dread considering about let alone talking about or performing anything about. They don’t want to touch it with a ten foot pole.
Yes, there are a couple of a tiny handful of folks who know they want insurance. They’ve had an knowledge that’s produced them not just want insurance. They want it yesterday. That’s fantastic. It really is your dream. Although in a lot of circumstances the extremely encounter that is created this person so determined to get insurance also makes them practically uninsurable. Boo.
Insurance isn’t just a necessary evil there are lots of causes it’s a actually smart investment for lots of individuals. The dilemma is the really people who want you most do not know about or do not think these causes. Now that stinks.
If you actually want to sell insurance and sell a lot of it to eager purchasers you ought to never start off by never ever talking about insurance in any communication. After you say the “I” word the individual you are talking to shuts you out and tunes you out.
You might get a reaction comparable to the reaction you’d have obtaining sprayed by a skunk. You’ve had that expertise. The one exactly where at the extremely mention of the “I” word the individual you’re speaking with turned openly hostile toward you and acted like you stunk like a skunk.
Consider about. Why is insurance right for the men and women you want to sell insurance to? What is it they want?
Now take whatever answer you came up with and ask yourself, “So that?” Preserve asking yourself that query and coming up with an answer till you get to the actual deep emotional purpose someone totally has to have what you supply so that…they can get what they passionately want.
When you know the genuine purpose the men and women you want to sell insurance to want to purchase insurance you know how to speak to them. You know how to talk to them so they will want to talk to you. When you have more folks who want to speak to you because they want to know how you can aid them you sell far more insurance.